Expired Listings

You Home Didn't Sell, Now What?

A Practical Guide for Expired Listings

Section 1: Understanding Why Your Home Did Not Sell

An expired listing can be frustrating, but it is not the end of the road. Many homes sell quickly once the right strategy and agent are in place. Start by reviewing what might have gone wrong:

1. Was It Priced Correctly?

Buyers compare homes. If your price did not align with similar homes in your area, they would likely move on even if your home had excellent features.

Tip

Ask for a comparative market analysis (CMA) from a new agent to ensure your pricing reflects current market conditions.

2. Was Your Marketing Strategy Strong Enough?

Photos from a phone, a lack of social media presence, or no virtual tours can make a listing invisible.

Tip

Ask to see a sample marketing plan from any agent you interview. A modern, multi-channel approach is a must.

3. Was Home Easy to Show?

If access was limited or inconvenient, buyers may have skipped it altogether.

Tip

Keep the home clean and ready and allow flexible showing times if possible.

4. Lack of Home Preparation

Why it matters: Homes that are not staged, decluttered, or cleaned properly can feel uninviting. Buyers need to visualize themselves living there. Fix: Invest in light staging, touch-ups, and repairs. First impressions matter—online and in person.

5. Ineffective or Inactive Agent

Why it matters: Not all agents are equally proactive. Some do not communicate well, follow up on leads, or adjust strategy based on feedback.
Fix: Choose an agent with a clear plan, effective communication, and a track record of success, especially with expired listings.

Section 2: Choosing the Right Agent This Time

Your next agent will be key to turning things around. Here is how to find the right one:

1. Look for a Proven Track Record with Expired Listings

Some agents specialize in relisting and successfully selling homes that did not sell the first time. Ask for success stories.

2. Interview More Than One Agent

Ask detailed questions:
• What changes would you make to the listing strategy?
• How do you market homes online and offline?
• How do you manage staging, photography, and open houses?
• How is the market trending?

3. Demand a Customized Marketing Plan

Generic will not cut it. Your agent should:
• Use professional photography and video
• Use Digital Marketing campaigns (geofencing, geotargeting, and device ID retargeting)
• Using email and SMS campaigns to create awareness
• Create paid ad campaigns (social media + Google PPC)
• Create a personalized website or landing page
• Promote in local buyer groups and networks

Tip

Marketing, Marketing, Marketing is the adage when selling your home

4. Ask About Communication and Updates

A lack of feedback can be frustrating. Choose someone who offers regular updates and real-time reporting.

Section 3: Getting Your Home Ready to Win

Even slight changes can have a significant impact. Here is how to set your home up for a successful sale:

1. Stage to Impress

Staged homes sell faster and for more. Your agent may offer staging services or partner with local pros. DIY

Tip

Remove clutter, depersonalize, and create clean, inviting spaces. Repair necessary areas; paint neutral colors where needed; add flowers to the entrance; pressure clean the driveway and entrance.

2. Freshen Up the Listing

If your photos are lackluster, get new ones. Include:
• Twilight shots
• 360° virtual video tour
• Drone photography

3. Leverage Technology

Today’s buyers are digital-first. Ensure your home is:
• Listed on Zillow, Realtor.com, Redfin, etc.
• Promote using Instagram, Facebook, Threads, TikTok
• Retargeted to past viewers with device ID technology and geo-targeted ads
• Geofence open houses in your area

4. Be Open to Feedback

Market demands may shift. A flexible seller is often a successful one.

Final Thoughts

An expired listing is a chance to reassess, re-strategize, and relaunch. With the right pricing, presentation, and marketing backed by the right real estate partner you can turn a “didn’t sell” into a “just sold” faster than you think. Need Help?
If you are ready to make a confident next move, contact a qualified agent with experience relisting homes. A fresh start could be just what your sale needs.

Best wishes!
Regards,
Sean F. Keady
Realtor©
FL License # 3243563
561-502-9113
Keller Williams Realty Jupiter

Note: This guide is intended solely as a free resource for homeowners with expired listings and is not to be considered soliciting. If you are currently represented by a real estate agent, please disregard this document.

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