Why FSBO Does Not Always Work.
One of the most ironic stories in real estate involved Colby Sambrotto, the founder of ForSaleByOwner.com.
He listed his luxury New York City condo for nearly $2 million as a FSBO, convinced he could sell it himself without paying a Realtor commission. The property received attention. Showings happened. Buyers came through. But month after month… no serious offers.
After nearly 6 months on the market, frustration set in. The condo still had not sold, despite being in one of the hottest real estate markets in the country.
Eventually, Sambrotto hired a Realtor. The agent repositioned the property, marketed it differently, leveraged professional networks, created stronger buyer demand, and negotiated strategically.
The result? The condo sold for more than the original asking price.
That story says everything.
Real estate is not just putting a home online and waiting.
It is pricing psychology, exposure, negotiation, buyer confidence, marketing strategy, and knowing how to create urgency and competition.The right Realtor does not cost you money. The right Realtor helps you make more money.
Call today for a FREE consultation
Regards,
Sean F. Keady - Realtor©
FL License # 3243563
561-502-9113
Keller Williams Realty Jupiter
